Pipeline SEO is a husband and wife team. We have run search campaigns side by side for 16 years, and we built this firm to do one thing well: get phones ringing at plumbing companies.
We have been in SEO and online marketing for over 20 years. We started back when a Google update could wipe out a business overnight, and we have stayed in the game through every shift since: mobile, local pack, voice, and now AI search.
For the last 8 years, we have worked almost exclusively with home service companies. Plumbers, drain crews, water heater specialists, and trenchless shops. After enough years of seeing the same patterns, we narrowed the firm down to plumbing only — which is why every service we offer, from plumbing SEO to AEO for AI search, is built on real shop data, not theory.
Why? Because plumbing has its own rhythm. Emergency calls at 2 a.m. Service areas that cross three counties. A homeowner who needs help right now, not a brochure. You cannot fake that knowledge from a stock SEO playbook, and we got tired of watching agencies try. If you want to see what that looks like in practice, our Google Business Profile and Local Service Ads playbooks are where most plumbing shops see the fastest call-volume lift.
We are a couple. We have worked together for 16 years. When you hire us, you get both of us, every week, on your account.
Most agencies sell you with a senior person, then hand your account to whoever just got hired. We do not do that. We are a small firm on purpose, because the work that moves the needle for a plumbing company takes experience, not headcount.
We do the strategy, the keyword work, the page builds, the citation cleanup, and the reporting. You will never get bounced to a junior, an offshore team, or a 'success manager' who only knows how to forward emails.
We have seen every algorithm update, every spam tactic, and every shiny object since the early 2000s. That filter saves you a lot of money you would otherwise spend on whatever the industry is panicking about this quarter.
We pick a side. The minute you sign, your competitors in your service area cannot hire us. That is the only way local SEO actually works, and it is why we cap how many shops we take on.
Rankings are nice. Booked tickets pay the bills. Every report we send you ties back to leads, cost per lead, and revenue, so you can see exactly what your marketing dollar is doing.
