High-ticket keyword targeting
We bid hardest on the searches that book the high-margin work: water heater replacement, sewer line repair, slab leaks, repipes. Toilet flapper clicks do not pay your techs.
PPC Management
Lower your cost per booked job. Stop renting clicks.
Google Ads for plumbing is brutal. A bad campaign burns $5,000 a month and books two jobs. A good one feeds your dispatch board. The difference is not a tool, it is a person who actually knows the trade. That person is one of us, every week, on your account.
The problem with most plumbing PPC
Big agencies, small attention.
Most plumbing companies we audit are paying $80 to $200 per booked job through Google Ads, and they do not know it. Their reports show clicks, impressions, and a CPL number that has nothing to do with whether the phone rang or the truck rolled.
The reason is usually simple. The agency they hired runs 80 accounts across roofing, HVAC, pest control, and plumbing. Your account gets 20 minutes a week from a junior buyer who has never sat in on a dispatch call and does not know that a slab leak is a different animal than a clogged toilet.
You do not need a bigger ad budget. You need someone who knows the difference between an after-hours emergency search and a price-shopper search, and who builds campaigns that bid accordingly.
How we run PPC
Built around plumbing economics, not click counts.
Geo-fenced by service area, not by zip
We map your real drive times and crew capacity, then build the geo targeting around that. You stop paying for clicks from neighborhoods you would refuse to dispatch to.
Negative keyword lists built from plumbing data
We have a master negative list pulled from years of plumbing accounts. DIY searches, parts shoppers, wrong trades, free help seekers. It goes into your account on day one.
Call tracking and booked-job attribution
Every call from every campaign is recorded and tagged. We tie it back to your CRM so you see cost per call, cost per booked job, and revenue per dollar spent.
Day-parting around your dispatch reality
If you do not run trucks at 2 a.m., we do not bid on 2 a.m. emergency searches. If your weekends book at 3x the rate, that is where the budget flows.
Weekly bid, budget, and ad copy work
We touch your account every week. Bid changes, new ad copy, fresh landing page tests, search term cleanup. Not a 'set and forget' campaign that bleeds money on autopilot.
What you actually get
ROI you can read in five minutes.
Every month you get a one-page report that answers the only three questions that matter: how much did we spend, how many jobs did it book, and what was the revenue. Nothing fluffy, nothing hidden behind a 40-slide dashboard.
Behind that page is a live performance view you can open any day of the week. Calls, forms, jobs booked, cost per lead, broken out by service and by service area.
And once a month, you get a real call with the owners (the actual people running your account) to walk through what changed, what is working, and what we are testing next.
PPC FAQs
What plumbing owners ask about Google Ads.
For most metros we work in, a well-run plumbing PPC account lands somewhere between $35 and $90 per booked job, depending on competition and service mix. If you are above $150 and your agency cannot tell you why, something is broken and it is almost always fixable.
We will not take on an account under about $2,500 a month in ad spend, because below that the data is too thin to optimize well and the math does not work for either of us. Above that, the bigger the budget the more we can sharpen the targeting and lower your cost per booked job.
Almost always both, but at different weights. LSA usually delivers the cheaper leads up to a ceiling, and PPC fills in the high-ticket searches (water heater, sewer, repipe) where LSA falls short. We run them as one program so they stop competing for the same homeowner.
Two reasons. More plumbers are bidding on the same emergency keywords every year, and Google quietly pushes more spend into automated bidding that does not always have your margin in mind. The fix is tighter keyword control, smarter day-parting, and aggressive negative lists, not a bigger budget.
Yes. We work inside your account with manager access. If you ever fire us, you keep every campaign, every conversion history, every audience, and every dollar of optimization work. We do not believe in holding accounts hostage.
Keep exploring
Related plumbing marketing services.
Plumbing SEO
Rank for the money keywords in every city you serve.
AEO & AI Search
Get cited in ChatGPT, Perplexity, and Google AI Overviews.
Google Business Profile
Own the local map pack and the 3-pin.
Not sure where to start? Talk to the owners or read why we only work with plumbers.