License, insurance, and background-check onboarding
We walk every tech and every owner through the Google Guaranteed paperwork, follow up with the verification vendor, and get your shop badged in the shortest possible window.
Local Services Ads
The slot above the map pack. With the green badge.
Local Services Ads sit above the 3-pack on plumbing searches with the Google Guaranteed badge next to your name. Done right, it is the cheapest cost per booked job in the entire Google ecosystem. Done wrong, it is a slow leak with no off switch. We run it right.
Why LSA is different
You pay per lead, not per click.
Regular Google Ads charge you every time someone clicks. LSA charges you only when a homeowner actually calls or messages you, and Google promises a refund on bad leads (wrong service, wrong area, spam) if you dispute them in time.
The catch is that LSA only rewards shops that respond fast, get reviews steadily, and keep their license, insurance, and background check files current. Miss any of those, and your ranking drops without warning and your cost per lead climbs.
We run LSA like an inbox you cannot afford to ignore, because that is exactly what it is.
What we do
The full LSA program.
Service and service-area configuration
We pick the services and the geographies that actually pay for themselves, and we cut the ones that bring in tire-kickers. Most shops we audit are paying for leads they would never have wanted to dispatch in the first place.
Bid strategy tuned to your booking capacity
We bid up when your dispatch board has room and pull back when it does not. Buying leads you cannot run is the fastest way to torch your LSA budget.
Lead dispute management, every week
Google will refund bad leads if you dispute them inside the window. Most shops never get around to it. We dispute every qualifying lead, every week, and reclaim the spend.
Review pipeline tied to LSA
LSA ranking is mostly review velocity and rating. We pipe a review request to every closed LSA job and reply to every review, so your ad keeps climbing.
Monthly LSA report tied to booked jobs
Leads, qualified leads, booked jobs, disputed credits, and effective cost per booked job. One page, every month, from the owners.
The piece nobody else covers
We train your office staff to actually win the LSA lead.
Most agencies set up your Local Services Ads, point at the lead count, and call it a day. The problem is that LSA is judged by Google on how you handle those leads. Missed calls, slow callbacks, low booking rate, and bad reviews all quietly push your ranking down and your cost per lead up.
We sit down with your CSRs and office staff and train them on the specific things Google watches for. How fast to pick up, what to say in the first ten seconds, how to handle a lead that came in through LSA versus a regular call, when to dispute a junk lead inside the dashboard, and how to ask for the Google review the right way after the job is done.
We also build simple scripts and a one-page cheat sheet your front desk can keep next to the phone, plus a monthly review where we listen to a sample of calls and coach the team on what to tighten up. The shops that win LSA in the long run are the ones whose office staff treat it like a real sales channel, not just another ringing phone.
- →Answer-time targets and call coverage plan
- →LSA-specific phone scripts and objection handling
- →Lead dispute workflow built into your week
- →Review request scripts that lift your score
- →Monthly call review and coaching session
- →Simple dashboard your office can actually read
LSA FAQs
What plumbing owners ask about Local Services Ads.
For a plumbing shop with clean paperwork, it usually runs four to six weeks. The slow part is almost never Google, it is the third-party background checks on each tech and the insurance certificate getting back from your carrier. We chase all of it for you so it does not stall.
Keep exploring
Related plumbing marketing services.
Plumbing SEO
Rank for the money keywords in every city you serve.
AEO & AI Search
Get cited in ChatGPT, Perplexity, and Google AI Overviews.
Google Business Profile
Own the local map pack and the 3-pin.
Not sure where to start? Talk to the owners or read why we only work with plumbers.